Creative Entrepreneur & Product Innovator

About

Creative entrepreneur and product innovator with experience in media, education, and information services. Skilled in rapidly prototyping MVPs using no-code/low-code platforms and testing product-market fit through user research, community outreach, and lean startup principles.

Experience & Projects

2023 – Present

Founder & Product Lead

Joja Entertainment LLC

Media / Streaming

Developed an MVP streaming platform for Pakistani films using Squarespace and Teyuto, targeting both Pakistan-based and diaspora audiences with culturally authentic content.

800+ Hours Viewed

11 Films Licensed

50+ Direct Conversations

Conducted 50+ direct conversations with filmmakers and viewers to refine product vision
Tested multiple revenue streams: static ads, VAST/VMAP in-video ads, and affiliate partnerships
Partnered with StartOut Mentorship Program and Volunteer Lawyers for the Arts (NY)
Demonstrated audience demand and validated need for culturally authentic streaming solutions

Squarespace Teyuto VAST/VMAP Revenue Testing Cultural Content

2024 – Present

Creator & Product Manager

CueFrame (cueframe.io)

Film Production Tools

Built and launched an MVP shot list manager app in 24 hours using Base44, designed as a lightweight, trial-use tool for filmmakers and production crews.

24 Hours to Launch

50 Day Auto-Delete

Created workflow with auto-deleting 50-day cycle for test projects
Designed lightweight, trial-use tool for production workflows
Rapid prototyping and deployment in under 24 hours

Base44 24h Launch Production Tools Workflow Design

2024 – Present

Founder & Product Designer

Transgender Education SaaS (Sada)

EdTech / SaaS

Built a functioning MVP with Base44 and Claude AI, targeting multiple audiences: allies, activists, trans people, and parents with empathy-driven educational tools.

Designed features: flashcards, empathy-driven conversation guides, progress tracking, and dashboards
Created multi-audience targeting strategy for diverse user needs
Developed public-facing landing page at sada.support
Integrated AI-powered educational content and personalization

Base44 Claude AI EdTech Multi-Audience Empathy Design

2024 (5-month project)

Founder

Muslim Community Services Directory

Information Services

Built a text-based directory of Muslim service providers with culturally-sensitive design featuring Islamic aesthetics and verified listings through community outreach.

60+ Verified Listings

$1,200 Self-Funded Budget

Designed site identity with crescent-and-star logo and monochromatic dark green/white palette
Verified listings via outreach, newspapers, and public records to ensure credibility
Achieved Google AdSense eligibility within project timeframe
Optimized for lightweight hosting while maintaining quality user experience

Community Outreach Cultural Design Google AdSense Verification Process

2023 (12-week project)

Product Designer (Prototype Stage)

Parenting Chatbot Project

EdTech

Researched pain points via Reddit, Mechanical Turk, and phone interviews with new parents. Built AI-powered chatbot trained on public/government resources with comprehensive user testing.

44 Engaged Users

3 Website Iterations

$100 Willing to Pay/Year

Iterated 3 website versions (Google Sites, Framer, Glide) with 44 engaged users
Users expressed willingness to pay $100/year subscription for reliable, credible parenting answers
Built chatbot trained on public/government resources with no-code AI tools (Flowise, Pinecone)
Explored design iterations in Figma, FlutterFlow, Adalo, Webflow
Pivoted toward ad- and affiliate-supported model for equity and accessibility

User Research Flowise Pinecone Figma FlutterFlow Revenue Validation